Read the first 5 marketing suggestions here.

6. Personal Appearances

Meet fellow authors and readers who love books at book fairs. Book signings and other fairs and community events are valuable opportunities to meet readers and sell yourself and your book. Sign books. Chat with readers. People attend events to make a personal connection with authors. It’s where the rubber meets the road in the book business. Learn what readers like and what’s on the mind of authors. Take classes at these events. Learn effective marketing methods from those with experience, make valuable contacts in the industry. Make it a point to hit a few every year.

7. Writer’s Conferences

Where serious authors hone their craft. Meet fellow authors. Listen to experts in the field. Find out how others progress in the writing field. Study your craft. Learn about the industry and its changes. Make valuable industry contacts. Writers are the nicest people. You’re bound to make long term friends who collectively can change your life for the better. When you look back after a few years you’ll remember bits of advice that made all the difference in your success.

8. Social Media

Become active on Facebook, Twitter, Pinterest, Instagram, BookTok, etc. Create specific content for each medium. Use blurbs, short video clips, your book trailer, MEMES, and reviews. You MUST provide something of value. It’s a major project no doubt, but it’s one of the best low-cost ways to reach readers. The cost—your time and creativity. Plus, should you choose to pay for ads, these mediums advertise directly to fans of authors in your genre or specific authors themselves. Get busy. Choose at least one and consistently work it. Just do it!

9. Book Trailer

Like movies, a book trailer does the same for a book. A picture is worth 1000 words. A book trailer must be worth 100,000 words! Get one for your book. Post it to social media. Include the URL in all pitches.

10. Read!

Want people to buy your book? Buy and read books about book marketing. You can’t know everything. Learn what you need to know. Check my site for a list of my favorite marketing books. They’re free to download and use at www.LyndaReesAuthor.com.

Lynda Rees, the Murder Guru, is a multi-award-winning storyteller and horse farmer born in Eastern Kentucky. This coal miner’s daughter, part-Cherokee Indian author’s writing is influenced by growing up in the area when Newport prospered as a mecca for gambling and sin. Her fascination with history’s effect on today’s lives works its way into her written pages. Having traveled the world working with heads of industries, foreign governments, and business leaders during a marketing and global transportation corporate career, this free-spirited adventurer turned her workaholic tendencies to following her passion for writing. She is published in mystery/suspense, historical romance, middle-grade/early reader, picture and learning and activity books, as well as non-fiction.

Lynda received accolades from KILLER NASHVILLE, SILVER FALCION READER’S CHOICE TOP PICK AWARD (2X), from PFTH; RITA, and Imaginarium.